75 Grand Army Highway (Route 6) Swansea , MA 02777 • MA Line: (508) 678-3901 • RI Line: (401) 861-2780 • firstname.lastname@example.org
The South Coast region of Rhode Island, Massachusetts and Connecticut, is a beautiful place to plan a trade show. With close proximity to all the major cities of New England, New York and New Jersey, it’s a great idea to find a Southeastern Massachusetts event venue to your industry trade show or business gathering. Professional event planning can be quite an undertaking – especially if you have never done it before – so it is important to find a great meeting and event space in Swansea, MA that will help you fill in all the details.
The Venus de Milo is a premiere event space located in Southeastern Massachusetts, just across the border from Rhode Island. In addition to trade shows, industry conferences, professional meetings and other corporate events, we are also known for hosting weddings, wedding receptions, anniversary parties, retirement parties and much more. Planning a trade show take a lot of work and effort, especially if you will be bringing in people from outside the area. To ensure that you don’t forget anything important, the rest of this article will be dedicated to providing tips that can help you in your efforts.
Getting Started: Choosing Your Target Market
The first thing you need to do is decide who this trade show will target. Once you have an understanding of your target market, you will be able to effectively market and promote the event, as well as strategically set up all of your professional event planning around the wants, needs and interests of your target audience. Make sure to have signage available to direct your attendees to the exposition floor, break area, party room, conference halls and other essential spaces at the Southeastern Massachusetts event venue. Brand your trade show event with bold and easy to see logos, website addresses and other important contact and descriptive text.
Making Plans: Think About Food
Your guests will definitely be thinking about refreshments – before, during and after the trade show events occur. Make sure to offer free coffee, water and snacks during seminars and educational training sessions. Provide access to a free or paid luncheon and food area within the meeting and event space in Swansea, MA during the day for attendees who want to eat on-site. If you plan a trade show that includes an evening event, such as a party or dinner, make sure to coordinate with the venue regarding catering and food service to ensure that everything goes according to schedule.
Give It Away: Make Sure to Provide Freebies
Attendees of trade shows love freebies – or S.W.A.G. (Stuff We All Get) that they like to collect from the exposition floor. Make sure to give away relevant or useful items, complete with your trade show, sponsor or company brand. Freebies can be given away at registration with badges or lanyards; provided in gift baskets or bags at the entrance to the exposition floor; or even given out at booths by each individual company to entice attendees to learn more about the products they sell and the services they provide.
Gather Data: Get Contact Information
One of the goals of hosting a trade show is getting contact information for attendees to expand your reach within the industry. Part of professional event planning should be to find new and unique ways to gather email addresses, phone numbers, website addresses and more from each person who attends your Southeastern Massachusetts event venue.
Be Comfortable: It’s a Wild Ride
If you are in charge of the efforts to plan a trade show, manage the booths in any way or otherwise work the event, make sure to be comfortable. Even if you need to dress up for special events throughout the day, have some comfortable shoes available for when you are able to dress down. Make time for breaks, stay hydrated and eat healthy throughout the entire event. You can’t be successful at professional event planning if you are sick and out of commission.
Plan a Trade Show at Venus de Milo
If you are interested in reserving meeting and event space in Swansea, MA at Venus de Milo, the best Southeastern Massachusetts event venue in the region, contact us direct by calling 508-678-3901. Our team can help you with all of your professional event planning needs, ensure that you get the space that you require and all of the options, features and amenities that will help you pull off a successful show. Call today to reserve your space or to take a tour of our facility.