75 Grand Army Highway (Route 6) Swansea , MA 02777 • MA Line: (508) 678-3901 • RI Line: (401) 861-2780 • venus@venusdemilo.com



5 Crucial Elements: Hosting Corporate Events in Massachusetts

5 Crucial Elements: Hosting Corporate Events in Massachusetts

event planning in massachusettsCorporate events, including professional meetings, training workshops, seminar series, conventions, trade shows, and conferences, are essential to provide education, information, networking opportunities, and more to today’s growing industries. These events can be extremely beneficial to employees, small business owners, and investors who are looking to learn all they can and get a jump on the competition. Planning a corporate event can be a huge undertaking, but the results can be significant. Whether you are interested in hosting corporate events in Massachusetts for your own team or if you wish to expand and include a larger demographic, there are five crucial elements that must be included for success.

Choose the Right Venue

The Southeastern Massachusetts event venue where you host your corporate event will depend on several factors, including cost, availability, capacity, location, and amenities. Before you do any planning, you must have a budget in place that will guide you and help you figure out what you can afford. Consider the target number of guests that will attend your event, and you will know how much space will be needed. For industry-wide gatherings, many first-time planners will limit the number of attendees to keep it under control. If the event is successful, they can expand and book a larger space at the conference center in Southeastern New England next time to meet the increased demand.

Finding a venue that meets all of your criteria can be challenging, but it pays to schedule tours, speak with on-site event coordinators, and make smart choices in this area. If the venue does not have enough room, can’t offer the amenities that you require, does not have on-site parking for guests, or simply does not fit the idea that you have in your head for hosting corporate events in Massachusetts, move on to the next on your list. Venus de Milo has served corporate clients for over 50 years, hosting everything from small training workshops and seminars to large-scale conventions, expos, and conferences. Our team can help secure the space and amenities you need to plan successful corporate events in Swansea that will help you achieve your goals.

Hire the Best Speakers

You do not want to bore your attendees to sleep or have them leave your event feeling as though they learned nothing. As you consider which speakers would be best for your event at the conference center in Southeastern New England, be sure to watch videos of previous speaking events, check credentials, and even see them speak in person, if possible. This will help you to gauge not just the content of their presentation, but also the reaction of the people who have come to hear them speak. Do they engage the audience? Does the message come across clearly? Will the style of this speaker connect with the people who will come to your event? Make sure it’s a good fit before you sign any kind of contract. If you are creating panels with industry experts, ensure that you have a healthy mix for best results.

Control the Content

Small and large scale corporate events in Swansea should be managed carefully to ensure that the content of all presentations, handouts, and associated opportunities all reflect the core experience that you want for your attendees. Professional, relevant, engaging, memorable, valuable – these are just some of the adjectives that you will want to make sure match up to every bit of content is related to your event. Every speaker, panelist, presenter, and the host should have a considerable understanding of your goals to maximize the return on investment for each attendee. This works to protect your business, ensuring a positive reputation within your target demographic or industry, while helping to grow your brand and expand your reach for the next corporate event that you host in the future.

Educate, Enlighten, and Engage

That being said, each workshop, session, seminar or training series should also allow ample time at the end of the presentation for questions and answers. The best way to ensure that attendees are “getting something” out of the event is to monitor the questions that are asked of the speakers or panelists at the end of the session. To reduce the number of interruptions during the seminar or workshop, make it clear in the handouts that there will be a time allotted for questions and answers following the seminar. If questions will be asked of panelists during the presentation, make that clear as well. The more that you can engage with attendees by allowing them time to ask questions and gain a better understanding of the material being discussed, the more valuable your event will be.

Networking Opportunities

Another big reason why people will come to the conference center in Southeastern New England is to network with other industry professionals. In fact, there are corporate events in Swansea that focus solely on networking and skip all of the educational panels and seminars. Small business owners, corporate executives, employees, and entrepreneurs often seek a controlled environment that will attract other professionals like themselves that they can connect with to help grow their business. So when hosting corporate events in Massachusetts, make sure to plan time for networking. A welcome party is a great way to break the ice for a multi-day event, and a closing party is a great way to ensure that everyone exchanges contact information and makes all the connections they want before they leave. In between, schedule luncheons, cocktail parties, and banquet dinners that are designed to allow for networking in a friendly and inviting environment.

Start making plans for your corporate events in Swansea – contact Venus de Milo by calling 508-678-3901 and discuss your needs with one of our professional event coordinators. We can answer any questions you have, schedule a tour of our facility, or help you choose the best dates for hosting corporate events at our well-appointed venue.

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