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Corporate event planning can range from a simple board meeting to a large-scale convention and expo at a New England conference center. If you have never participated in hosting corporate events in Massachusetts for your company or any other type of business, this process is likely to be all very new to you. The good news is that everything is fairly straight-forward once you understand what is expected. The goal should always be to get a solid return on investment for your efforts to provide the best benefits for your business. Take advantage of these insider tips to help you with planning and hosting a corporate event at the Venus de Milo convention hall in Massachusetts.
Tip #1 – Identify Your Goals
What is it that you want to accomplish with corporate event planning? Determine who it is that you will be inviting and what you want to happen at the event. Some types of events involve training for employees, meetings for board members or managers, seminars for industry professionals, and networking opportunities for colleagues. Individuals and organizations that are hosting corporate events in Massachusetts often do so to increase awareness of their brand, establish themselves as an industry leader, expand their connections within the industry, or plan events for profit. Once you know what you want to accomplish, you can begin to figure out the how, where, and when of it all.
Tip #2 – Create a Budget
Different types of events will require a variety of funding sources that will be used to make up the budget for everything that happens at the New England conference center. If your event is for company employees only, the business owner or direct supervisor will likely provide you with a budget early on in the process. If you are hosting a seminar series for like-minded professionals in the local area, you will need to get a ballpark figure of how much you will need and either pay for it yourself or put out feelers for sponsors. Sponsorships are usually given with the expectation of something in return. The ability to post banners, handout information, have a presence in the schedule, guidebook, or website, sponsor a specific event within the overall event, or participate in another way are all common ideas used for event sponsors. Once you know how much you have, you can identify how much you need and figure out where you’re going to get it.
Tip #3 – Secure the Venue
Now that you know what you want and how much money you have to achieve your goals, it’s time to find the best convention hall in Massachusetts for your needs. Find a New England conference center that has enough space for you, your guests, and the activities that you want to include. Breakout rooms, VIP areas, separate workshop spaces, dining areas, and meeting space are just some of the things that people want when hosting corporate events in Massachusetts. A showroom floor is essential for an expo – even if it features just a few booths. Work with the convention hall in Massachusetts and let them know what you want to do. They can assist in offering additional space, tables, chairs, linens, catering opportunities, and other amenities that you can use to your advantage. When you work with a quality venue, corporate event planning does not have to be so overwhelming. Take advantage of the on-site event coordinator services to get the most out of the venue.
Tip #4 – Require RSVP or Registration
The best way to anticipate the number of attendees at the New England conference center is to require invited employees and other guests to RSVP ahead of the event date. If you are opening up attendance to the public or industry representatives, make sure to have a registration feature on your website. Even if you are not charging for admission, a free registration form and badges on lanyards should be required for admittance. This will help you to prevent unexpected guests from showing up and inflating your numbers, plus it will also add an air of professionalism to the overall event.
Tip #5 – Monitor the Return on Investment
The best way to know whether your corporate event planning was a success or not is to monitor the return on investment that you get after the fact. During the event, determine whether you have achieved the goals that you set for the gathering in the beginning. Did you raise money, have the desired number of attendees, get industry sponsors involved, attract valuable speakers, or get feedback from guests? Collect all of this data so you can review it at length when you leave the New England conference center. If you are hosting events as a business or working to advance your company in some way through association, you will want to measure the results to see if you are getting enough out of it in the end.
Contact Venus de Milo for Hosting Corporate Events in Massachusetts
With seven distinct event spaces and a wide range of amenities, services, and options, you can host a truly professional event at our convention hall in Massachusetts. We can accommodate small groups of 100 or less, as well as larger capacities of up to 1500 in our Athena ballroom. Speak with one of our experienced event coordinators about corporate event planning when you call our Swansea location at 508-678-3901.