75 Grand Army Highway (Route 6) Swansea , MA 02777 • MA Line: (508) 678-3901 • RI Line: (401) 861-2780 • venus@venusdemilo.com

How to Plan a Trade Show for Business at a South Coast Venue

How to Plan a Trade Show for Business at a South Coast Venue

trade-show-south-coastWhen most people think about trade shows or going to a conference center in Southeastern New England for an industry event, they think about great big huge expos or conventions. However, the truth is that all of these large scale events once started as something much smaller, so if you are thinking about trying to plan a trade show or conference type event, chances are good that you will be able to find a South Coast event venue that will suit your needs.

Whether this is your first time ever hosting a trade show or if you have done it before in the past, the first thing you need to do is to secure the location. After looking around at various locations for meeting and event space in Swansea, MA and the surrounding area, there is no better place than the world-famous Venus de Milo to host your special event. With large and elegant ballrooms and space that is suitable for a formal wedding or corporate event, The Venus, at it is affectionately called by locals, has all the space and amenities you could ever need.

Successful Planning is Key
In order to succeed at anything, especially something brand new, a lot of planning should be involved from the very beginning. Making lists, keeping track of vendor contracts, setting up sponsorships, learning about creating attendee badges, making swag bags, inviting participants to set up booths and setting up sponsored parties – if you have never done this before, it can seem very overwhelming at first glance. Here are some tips that will help you to achieve your goals and inspire you to create a successful trade show at your local South Coast event venue that will get people talking and, hopefully, bolster you on to make it an annual event.

Tip #1 – Keep It Small, Let It Grow
When you are planning a trade show or conference at a meeting and event space in Swansea, MA, it is important to stay focused and keep things small as you learn more about how to plan a trade show and what is required. Oftentimes, a small first year is a blessing, as it can teach you the ropes about everything that goes into an industry trade show before you end up with hundreds of guests and dozens of exhibitors to keep organized and happy.

Tip #2 – Learn to Really Sell It
When you start approaching potential sponsors and exhibitors for your event at the conference center in Southeastern New England you need to learn how to sell it. Even if you are an expert at sales and marketing, a new approach is required. When you sell expo space you aren’t just selling an empty square on a chart, but the opportunity for companies and individuals to use that space to promote their business or network with other industry folks. The approach that you take to the space that you are selling or the sponsorship opportunities that you are promoting will greatly affect your ability to sell in this unique type of market.

Tip #3 – Stick With a Theme
If you are planning an industry event that focuses on a specific industry theme or genre, make sure to stick with that theme. For example, a computer industry event that attracts software companies, peripheral developers, computer manufacturers and website designers has a very specific theme. While you can branch out into related areas as long as the sponsor or exhibitor will be promoting something of value for your attendees, a word of caution is in order. Make sure that the companies that display trade show booths at the South Coast event venue support your vision and work well with the overall theme.

Tip #4 – Get Some Big Companies
When you start selling space for the trade show part of your event at the conference center in Southeastern New England, make sure to have a list of big companies that you would like to see at the event and target them specifically. Once you have a couple of reputable names on your list of sponsors, exhibitors and attendees, you can use that to your advantage and sell it to the mid-size or small companies that are thinking about supporting or attending your event. Locate the large companies throughout the expo hall on the ends of aisles in the hall to space them out and draw the crowds through the other booths. Be smart about how to space these companies out and you will reap the benefits in attendees and smaller exhibitor participation.

Tip #5 – Provide Training Tips
Even if you are new to the trade show business, chances are many of your exhibitors and sponsors are as well. Make sure to be very clear about deposit deadlines, registration deadlines and deadlines for submitting requests for electricity, additional space or support on the day of the event at the South Coast event venue. Consider offering a discount for registration to companies that take a pre-show training course, either online or at a small gathering a month or so in advance of your big event. $50-100 off of a booth space can be a big benefit, especially to smaller companies, and it gives you the chance to give them tips, answer questions and help them fill out important forms that they need to succeed.

Contact Venus de Milo to Plan a Trade Show
If you are thinking about planning a trade show or industry event at a local conference center in Southeastern New England, look no further than the world-famous Venus de Milo. Our beautifully appointed meeting and event space in Swansea, MA is the perfect place for you to host your event. Contact our team of event coordinators by calling 508-678-3901 to find out about availability or to learn more about our facility.

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